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Highlights from Duke GameTime Launch

What a weekend for the Blue Devils who seemingly effortlessly took the ACC title…and what a weekend for Rogue Paper launching Duke GameTime which let Blue Devil Fans share in all of the glory with the basketball team.

Duke GameTime, the official collaborative viewing platform of the Men’s and Women’s basketball team, provides news, schedules and rosters and a collaborative viewing experience to share with friends through messaging, facebook and twitter.  Launching Friday, we saw a huge growth in platform use and wanted to call out our own game highlights:

  • #13 app in the Apple Downloads store – we’re like Goliath vs. David here going up against ESPN and CBS Sports (although we will look to take them out with panache rather than a rock).
  • Global viewing party – while the predominant use occurred in the US, we had Blue Devil fans tune-in from Asia, Australia, Europe, Middle East, Africa and South America.
  • 100% user retention – This was Rogue Papers first live launch of our TV Tune-in Platform and accordingly, our whole team was busily QA’ing and responding to users comments.  And it paid off – we have 100% retention of all users who downloaded the app

We are ecstatic about this weekend’s launch…and also excited to see Duke’s performance during the March Madness tournament.  Be sure to Tune-in on March 18th as they take on Hampton.

 

March 15th, 2011