Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when.  A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically.

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